In the booming frozen orange juice business, no one had squeezed himself a bigger glass than husky, 37-year-old John Irving Moone, president of Manhattan's Snow Crop Marketers, Inc. Last week Moone, who claims first place among U.S. orange concentrate producers, squeezed harder. For about $1,000,000, he bought 1,100 acres of Sarasota citrus groves, to boost Snow Crop's total Florida groves to about 17,000 acres. From its own groves and from purchases from independent Towers this year, Snow Crop will can almost 10 million gallons of fresh orange concentrate, putting it ahead of Bing Crosby's Minute Maid (TIME, Oct. 18,...
To continue reading:
or
Log-In
