Radio: Listeners, Arise!

In the current issue of the intellectual, small-circulation BBC Quarterly, British readers got an educator's low-down on a big, unmannerly U.S. industry. In an article called "The State of American Radio," Chancellor Robert M. Hutchins of the University of Chicago told the British, whose radio is noncommercial, how the U.S. system works: "The advertiser must sell goods to stay in business. The network and station manager must sell time to stay in business. The advertising agency must present programs that sell goods to stay in business. All these people have managed to stay in business, but American radio is a disgrace."


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