Radio: More Light

For six years, The Light of the World, a daytime soaper based on the Bible, did a decorous one-a-day, Monday through Friday, for General Mills. Last March, with flour short, General Mills turned off The Light. Result: all over the U.S. church groups, which had used the show in Bible study, squawked loud & long. This week, with flour again in stock, General Mills once more beamed The Light to devoted listeners.

The show had the best of intentions: "To bring listeners the wisdom and beauty of the Bible in dramatic, exciting form." But Chapter I of Katharine Seymour's eleven episodes about...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!