Radio: The New Suds

Sudsy daytime serials are easy targets for radio's detractors. But soap operas go on & on because sponsors find them profitable. Last week, an outlandish new jumble of fact & fancy called Wendy Warren and the News (CBS, Mon.-Fri., 12 noon, E.D.T.) tried desperately to vary the formula.

The new twist: CBS Reporter Douglas Edwards leads off with a three-minute summary of the day's headlines. A girl reporter named "Wendy Warren" (Actress Florence Freeman) follows him, shrills out 45 seconds of "women's news," promptly plunges into her tortured fictional love life. By the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!