Before sunup one day last week, the queue started to form in front of Barry's Jewelry Store in Glendale, Calif. By noon, when the doors opened, there were 3,000 in line. Waiting for them were twelve regular and eight extra clerks, one uniformed policeman, one private detective. Waiting, too, were electric clocks, cigaret lighters, liquor sets—18,500 items in all. Retail value ran from $2 to $50. But for each item the price was only 18¢, in honor of Barry's 18th anniversary.

Barry's birthday guests grabbed, pawed, rushed wildly from counter to counter....

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!