ADVERTISING: Penny Party

Before sunup one day last week, the queue started to form in front of Barry's Jewelry Store in Glendale, Calif. By noon, when the doors opened, there were 3,000 in line. Waiting for them were twelve regular and eight extra clerks, one uniformed policeman, one private detective. Waiting, too, were electric clocks, cigaret lighters, liquor sets—18,500 items in all. Retail value ran from $2 to $50. But for each item the price was only 18¢, in honor of Barry's 18th anniversary.

Barry's birthday guests grabbed, pawed, rushed wildly from counter to counter....

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