The Press: Good Clean Punch

An English rival of Punch once printed a cartoon of a man struck with amazement, and labeled it: "Portrait of a Gentleman Finding a Joke in Punch" Like some Englishmen, many Americans who have seen 105-year-old Punch are rarely amused by its jokes, even after laborious explanations. But last week, with its home circulation at an alltime high (184,000), London's most ancient & honorable humorous weekly confidently invaded the U.S. market, intending to be laughed at, not laughed off.

Off to New York went 250,000 promotion pamphlets, inviting Americans (for $7.50 a year) to "Laugh with the British— at themselves." Editor...

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