Three years ago a young book-publishing clerk named George Braziller decided to go into business for himself. He was broke. But he knew of a business where he would not need much money. So he borrowed $25 and started a book club, the Book Find Club.
He picked his own books from those already in print, got the plates from publishers and had the books printed, all on two months' credit. He signed up customers who would take at least four of his selections a year at $1.35 each, pay for them promptly so that Braziller could...
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