PRICES: Call It a New Number

The National Retail Dry Goods Association has long been snapping at OPA (TIME, Jan. 7). Last week, at its 35th annual conference in Manhattan, the Association opened up with its biggest guns.

Best-aimed blast of powder and shot came from stubby Robert A. Seidel, vice president of W. T. Grant Co. Said he: "We haven't charged that OPA has handicapped sales or profits [but] we know that they have seriously restricted the production of consumer essentials." In the main, OPA has done this, said Seidel, by often making it more profitable to make new products, with high price ceilings, than to...

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