The program opened with the dreamy old song, Won't You Wait Till the Cows Come Home, accented by the tinkle of a cowbell and the recorded moo of a Jersey heifer. It closed with a gooey, sentimental ballad called Contented, sung by a weepy-voiced tenor ("I'm on heaven's own doorstep, so contented with you"). Between the moo and the mush, the Carnation Milk Co. poured out a half hour of semi-classical music as thick and sweet as its product. To keep its Contented Hour flowing smoothly, Carnation also hired such big names as Bonelli and Swarthout.
Last week, NBC's Contented Hour, one...