When young (34) Edward W. Carter went to work for Los Angeles' Broadway Department Store, Inc. two years ago, he intended to move cautiously; a $50,000-a-year (plus bonus) executive, he thought, ought not to seem impulsive. On his second day, he started on a leisurely tour of the company's Pasadena branch and what he saw made him jump. The floors were laid out poorly, the sales fixtures outmoded. "My God," groaned Ed Carter, "the fellows who laid out the Pasadena store are laying out the new Broadway-Crenshaw." The Crenshaw, seven miles southwest of downtown Los Angeles, was the...
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