Through such prestige films as Henry V and Brief Encounter, British Cinemogul J. Arthur Rank got a size ten foot in the door of the world movie market. But last week, as Hollywood had long predicted, Rank was preparing to sacrifice quality for quantity and go after the U.S. market with mass production.
Rank set the stage by announcing a proposed merger which, in effect, will give theater managers control over film production. Odeon Theaters, Lt., Britain's third largest theater chain (350 houses), has offered to pay £1,225,000 for control of Rank's...
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