If you wanted to tell people outside of the U.S. that they can now subscribe to TIME, how would you go about it? Where would you get their names and addresses?
This was one of the important questions TIME had to try to answer when we decided to convert our wartime International editions (set up to serve U.S. military needs) to civilian editions all over the world. We knew that the war had multiplied the curiosity of people everywhere about the U.S. and the U.S. viewpoint on practically everything. We also hoped that there...
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