Farmers who strolled into a machinery exhibit at the Iowa State Fair in Des Moines last week stopped and stared. Nestled between a shiny red cultivator and a new Ford tractor was a stock and grain brokerage office. A Trans-Lux projector flashed ticker tape reports from the New York Stock Exchange and Chicago's Board of Trade; two salesmen chalked up stock quotations and commodity prices on a big blackboard.
Since the farmer seldom comes to Wall Street, the firm of Merrill Lynch, Pierce, Fenner & Beane has decided to bring Wall Street to the farmer.- Explained Merrill Lynch's Des Moines...
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