Art: Le Plan Hallmark

When Greeting Card King Joyce Clyde Hall of Kansas City decided to let French painters in on his $30,000 Christmas card contest last fall, he little knew what he was stirring up. The French, he announced, would get half the prizes; their pictures would be judged by an all-French jury and they would have a crack at the $3,500 prix international on an even-Stephen basis with U.S. artists. Hall Brothers, Inc. (Hallmark cards) would become sole proprietor of the winning entries (with royalties to the artists). What Hall failed to take into account was...

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