In Manhattan's R. H. Macy & Co., customers lined up by the hundred this week to have their pictures taken. But these were not ordinary photos; they gave the illusion of being three-dimensional. The new process, called VitaVision, was the latest moneymaker of Matthew Fox, cinemaker and Bub-O-Loon man (TIME, Sept. 22).
Fox got into VitaVision through his longtime friend, Writer-Producer Gene Towne, who had bought the rights to some 200 patents that went into VitaVision. VitaVision requires special cameras, paper and developing process. The key is a thin, transparent plastic screen, in effect a lens, which is laminated to the...
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