In four years, Pepsi-Cola's annual show has become a major art event. The cogent reason: Pepsi offers more cash (though not more prestige) than any other art show. This year's payoff: $35,950 in prizes.
Nearly 3,000 painters had heeded the tinkle of Pepsi's cash register. Of their entries, 159 went on display in Manhattan's National Academy of Design last week. The paintings were mostly mediocre landscapes and city scenes. Most of the exhibiting artists were unknown on 57th Street (Manhattan's Gallery Row), so their almost unfailing competence, learned in the country's burgeoning art...
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