The lowly soap opera this week enlisted the services of a superexpensive fictioneer. Kathleen Norris, with 30-odd years of highly paid slick-paper romancing behind her, took over the job of grinding out Swan Soap's Bright Horizon (CBS, Mon.-Fri., 11:30-11:45 a.m. E.W.T.).
The grande dame of magazine heart-tuggers had never paid much attention to the radio until last summer, when Novelist Husband Charles (Brass, Bread, Salt) became ill and had a spell of enforced listening. When Swan wanted a new writer for its 3½-year-old forenoon romance, indefatigable Mrs. Norris, 64, jumped at the chance...
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