Two of radio's best researchers last week published an authoritative study of radio (Radio Research, 1942-1943, by Dr. Paul F. Lazarsfeld and Dr. Frank N. Stanton; Duell, Sloan and Pearce, $5). It was designed for serious students of radio, but some of its findings are of interest to laymen. Most interesting: daytime serials (soap operas).
Some findings:
¶ Soap operas are a major form of entertainment for the less-educated segment of U.S. women. (Soap operas are the daily radio fare of about half of U.S. women.)
¶Soap operaddicts are, among other things, considerably less...
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