Radio: Jingle All the Way

Alan ("The Beard") Kent and Austen Herbert ("Ginger") Johnson sold a singing commercial to Pillsbury Flour Mills Co. Scheduled for a late August debut, it is the latest product of a partnership that has made them kings of jingle. It is scored for 23 brass instruments, a Hammond organ and a male voice. The miniature cantata runs for one minute. Excerpts:

Colonel Wheat, Colonel Corn, Colonel

Rice, Colonel Rye,

Pillsbury's Colonels on flavor parade.

The mixture is swell,

Rings the breakfast bell

Pillsbury's Pancake Serenade.

The idea of the singing commercial is that it will haunt...

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