When Hitler began to take over Europe eight years ago, cutting off chunk by chunk the biggest foreign markets for U. S. pictures, Hollywood started to eye Latin America with new respect, pondered ways to build up foreign markets in the western hemisphere.
But Latins have lately been taking fewer U. S. films, not more. In 1936 some 85% of all pictures shown in Latin America came from Hollywood. In 1939 U. S. films were about 70% of the total. Reasons:
> Increasing imports (until the war) from Britain, France, Germany, Italy, Spain.