For the past four months, the major networks have scrambled desperately to be first on deck with a program for the 16,316,908 draft eligibles and their families. Last week CBS put on a show designed not only to corral this made-to-order audience but also to be spotted opposite (and stymie) Radio's Number One Boy Jack Benny, who attracts upwards of 11,000,000 families of listeners for NBC each week. Known as Dear Mom, the CBS show is patterned after Ed Streeter's Dere Mable letters of World War I, is sponsored by Wrigley's gum.
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