FISCAL: The Carrot, the Stick

The U.S. Treasury's 19 advertising and promotion men under able, talkative Max B. Cook, of Scripps-Howard, had done their dazzling best to coax, lure, bewitch, shove, smash and plaster U.S. citizens into buying $15 billion in war bonds. Promoter Cook and staff used every trick in the bag — and thought up new ones. Audaciously they even had Secretary Morgenthau wangle a bond plug from Joseph Stalin (". . . help the joint efforts of the Allies to achieve victory" — see p. 36). Their goal this time: the "little man," as most war bonds thus far have been...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!