Business & Finance: White Out

For 15 noonday minutes this Wednesday, a million or more retail stores refused to sell any merchandise, no matter how importunate their customers. Reason: they were selling nothing but war bonds and stamps. This "White-Out-For-Victory" was the bright idea of the Treasury's Retail Advisory Committee Chairman, Benjamin S. Namm (Namm Store, Brooklyn, N.Y.), who also sparks the N.R.D.G.A.'s "Retailers-for-Victory" drive. War-minded, promotion-wise Major Namm hoped his White Out would sell as much as $100,000,000 worth of war bonds and stamps.


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