CONSUMERS: The Pinch Begins

Nowhere in the U.S., for love or money, could a motorist buy a new tire this week. Wartime rationing had begun.

The days of profusion were over. No longer would the U.S. be a cornucopia land with store counters piled high with merchandise, its storehouses bulging, its salesmen struggling for a share of the consumer's dollar. Not again, till the Axis was beaten, could the U.S. citizen buy anything & everything for which he had the money or credit.

In Washington the old argument of guns v. butter collapsed like a ten-year-old inner tube. The tire ban proved how swiftly the...

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