Business & Finance: Simple and Complicated

Parading smartly about the U. S. these past few weeks has been the elegant figure of M. Lucien Lelong, French War hero and member of that small coterie of Paris couturiers who rule the world of feminine fashion. M. Lelong has been in the U. S. frankly drumming up trade for his dresses and for his new perfume Impromptu which now shares honors with dress shields, bathing caps and fingernail polish in many a corner drugstore. An up & coming rival of M. Lelong is M. Marcel Rochas in both Paris fashions and perfume....

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!