Last year Yale University made the front page of the New York Times by selling the right to broadcast its football games to Atlantic Refining Co. for $20,000. As another football season opened last week, so many commercial broadcasting contracts had been signed by colleges all over the U. S. that none of them caused much comment. Atlantic Refining's program this year includes the schedules of 21 colleges, excluding Yale, whose home games will be sponsored by the Socony-Vacuum Oil Co. of New York. Ohio State, having held out against the trend (together with Minnesota, Princeton and Harvard, which still...
To continue reading:
or
Log-In
