Suregobble, Surelay, Suremilk, Suretürk, Chick Builder, Calf Builder, Turkey Builder, Turkey Finisher. . . . On such products and the more familiar Gold Medal Flour, Wheaties, Bisquick, is built the $150,000,000 annual business of General Mills, Inc., whose 18 flour mills, eleven feed mills, two cereal mills, six blending warehouses and 71 sales offices dot the U. S. from Honolulu to Boston like Suregobble scattered in a turkey pen. This world's largest flour producer is the result of a 1928 merger of Washburn Crosby Co. and a handful of smaller concerns. In its first nine years of boom and...

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