Business & Finance: Caterers' Capers

¶ "The average diner-out will pick the dish with the fancy colors every time."

¶ "The younger generation is not trained in the art of eating. Nor drinking either."

¶ "Americans are now a predominantly meat and potato eating people."

Such resigned generalities as these filled the air in Philadelphia's elegant Bellevue-Stratford Hotel last week as 1,000 restaurateurs gathered for the annual convention of the International Stewards & Caterers Association. The delegates listened appreciatively when a representative of Tested Selling, Inc. hissed: ''Don't sell the steak; sell the sizzle."* For president they...

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