Cinema: The New Pictures: Aug. 30, 1937

Vogues of 1938 (Walter Wanger) can be chalked up as a minor Hollywood triumph on two counts: 1) it is the most enticing example of Technicolor yet produced; 2) it has apparently found a formula for transforming the fashion show from a boring newsreel short to a full-length revue that both men and women can sit through without squirming. Incidentally it not only glorifies the U. S. girl (its showgirls include such well-known models as Jaeckel's Betty Wyman, Lucky Strike's and Chesterfield's Ida Vollmar) and U. S. fashions but implies that a couturier...

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