When a plane crashes, the line which operates it can count on losing about $300,000 ($100,000 for the plane, $200,000 for damage claims and loss of patronage). Other air lines simultaneously sustain losses, as public confidence momentarily wanes. Between Dec. 15 and Feb. 15 there were five crashes in the far West. This epidemic pyramided public reaction to a far higher point than usual.* For a while, traffic on United AirLines' run up the Pacific Coast was off 50% and patronage dropped all over the U. S. Last week, traffic was back to normal...
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