In all the world there are 800,000,000 males with shaveable beards. Only one-third of these are in the condition called "civilized." Hence a great majority of the world's male population is still a potential new market for razors. And in the U. S. alone every year, 400,000 youths gaze into a mirror and realize they have come of shaving age. For many a year Gillette Safety Razor Co., oldest in its field, has led all competitors in supplying existing markets, and in prying into new markets.
In South Boston last week some 200...
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