Business & Finance: Business & Finance, Apr. 30, 1934

At Palm Springs, Calif. Mrs. Nellie Coffman runs the expensive Desert Inn to which tired film actors and actresses often go for a quick rest. Mrs. Coffman found that riding horses was not so popular with her famed guests. Riding requires a warm and weighty costume, and many a Californian finds clothes a nuisance. So Mrs. Coffman sold some of her horses, put bicycles in the empty stalls. Film stars soon began to wheel madly around & around Palm Springs. Bicycling became a raging West Coast fad, spread rapidly to the East. Thus was...

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