Business & Finance: Toy World

Hundreds of portly, earnest, grey-haired gentlemen were playing with toys in Manhattan last week. They fondled dolls, pushed kiddie-cars, ran trains, played blocks eight hours a day. It was the annual U. S. Toy Fair, to which go toy buyers from nearly every big store in the U.S. to place their orders for next Christmas.

For the 400 or more U.S. toymakers whose wares were spread over several floors of the Toy Center (No. 200 Fifth Ave.) and spilled into the Hotel McAlpin, this year's fair was a milestone. It marked the 20th anniversary of...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!