When his market goes flabby, a manufacturer may 1) reduce price, 2) create new outlets for his product. Last spring, Errett Lobban ("E. L.") Cord started the general slash of airplane prices by marking down his Stinson planes and Lycoming motors (TIME, March 3). Last week he announced formation of Century Air Lines, Inc. to fly trimotored Lycoming-Stinson transports over a network of plane-per-hour schedules radiating from Chicago.
Simultaneously, Stinson made first delivery to Century Lines on "the largest commercial plane order ever received by an airplane company"for 100 planes and extra engines...
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