THE TARIFF: First Move

When President Roosevelt has a difficult job he resorts to his great gift for persuasion. Immediately after taking office he resorted to it to reassure the public about the banking crisis. He resorted to it to win public acceptance of NRA. He resorted to it to get his gold bill passed. And last week when he made the first move in his long delayed tariff policy, he resorted to persuasion once again. To Congress he sent a message stating a simple fact, dramatizing it with an appeal to human sympathy, reinforcing it with a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!