Business & Finance: Radio Innovation

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Since Nov. 2, 1920 when radio broadcasting flounced into the world to announce the landslide of Warren Gamaliel Harding, many honest U. S. industrialists have become what few honest industrialists have ever been in any other time or country: impresarios of the entertainment business. For radio advertising they have become showmen, have hired fiddlers, singers, comedians; have paid heavily for the privilege of diverting the public. But no advertiser bought time on the radio to put on another advertiser's program. That happened for the first time last week. James Henry Rand...

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