Business & Finance: Troubled Smoke (Cont'd)

Early this month President George Washington Hill of American Tobacco Co. (Lucky Strike) swore a mighty oath that he would run 10¢ cigarets out of business if he had to make them himself. Last week patrons of Great Atlantic & Pacific Tea Co. stores throughout the U. S. could read a big sign behind the cash register: LUCKY STRIKE—CHESTERFIELD-CAMEL—OLD GOLD—10¢.

Elsewhere, even in chain stores, smokers of the "Big Four" brands had to pay from 11¢ to 15¢ a package. Mr. Hill had not quite kept his promise—yet. He had cut the wholesale price of his Luckies from $6 per 1,000 (to...

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