Art: Insurance Cathedral

The cathedral idea enthralls the minds of U.S. tycoons, spreads from cinema to insurance potentates. Therefore when famed Architect Cass Gilbert designed the new $21,000,000 New York Life Insurance building he Gothicized its decoration, planned its gigantic foyer in the cruciform shape of a nave and transepts. Like a huge stalagmite the structure stands on the site of the old Madison Square Garden, lifts its glinting spire 617 feet above the pavements. In a banquet hall on the 14th floor a dedicatory ceremony was held, last week. President Coolidge, button-punching at the White House, flooded the feast with light. President Darwin...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!