Chrysler Corp. has gone into the low-priced field with the throttle wide open. Item A: the new Plymouth, a four-cylinder car, with Silver-Dome high-compression engine which uses any gasoline, capable of a speed of more than 60 miles per hour, selling for $670 (roadster, coupe) up to $725 (four-door sedan). Item B: the new De Soto, a six-cylinder car selling for less than $1,000. In performance and appearance, it is similar to the new Chrysler 65, a slightly more expensive car. "Much for little" is the idea behind the De Soto.*
Important body changes have been made in the Chrysler 65 and...
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