Business: Mail Orders

Exceedingly important in domestic life are reading lamps, hair mattresses, phonographs, canaries. Almost equally important are these same luxuries in the world of industry. For by the number of phonographs and canaries purchased by U. S. housewives, the vigilant economist may trace the trend of general prosperity.

Important, therefore, were July statements of the two chief U. S. mail order houses, vendors of many a luxury and nearly all necessities, barometers of prosperity. Sears, Roebuck & Co. announced record July sales of $26,276,337 as against $20,960,713 in July, 1927. Montgomery Ward & Co. reported $13,976,559 as against $12,006,312.


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