Business & Finance: Writes His Own

It has long been known that Edward S. Jordan, President of Jordan Motors, writes his company's advertisements. Unlike many another captain of industry, he can scan The Saturday Evening Post and glow with a feeling of authorship. Against his occasional detractors he launches the modest battle cry: "I don't think much of Jordan advertising myself, but I love to write it. It's the only fun I have."

Sneer the intelligensia, George Jean Nathanwise: "If Mr. Jordan were a baker, would he varnish his own pretzels?" Opine rival auto advertising writers: "He deserves most of...

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