Business & Finance: Soft Drinks

It is an ill wind that blows nobody good. The enactment of prohibition ruined many breweries and distilleries, and even some short-haul railroads which almost exclusively carried their products. On the other hand, it greatly stimulated some new enterprises—particularly those relating to human thirst and its legal gratification.

In the last few years there has been almost an epidemic of temperance-drink companies, following in the highly successful wake of Coco Cola of Atlanta. Once considered local and insignificant concerns, they have sought capital in the Wall Street financial markets. Speculators are now accustomed...

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