Business: Balloons

One Alden L. Putnam, employe of the Motor Wheel Corporation of Lansing, Mich., traveled home, last week, from California. Looking out of the car window, he watched the automobiles going by, gaunt roadsters with battered mudguards, smug sedans with shiny spokes, nobby runabouts, sumptuous limousines, frail flivvers. Putnam looked at their tires. So many of them were rolling along on squashy, bulbous "balloons," the latest fashion and economy in motor tirings.

Putnam was sad at heart because he had flown the theory of the balloon tire-low pressure, broad carrying surface, resilient fabric-before the automotive industry as early as 1920, had been laughed...

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