A "gimmick" is a person who puts a price tag on everything he sees and a label on everything he thinks. Most musicians pride themselves on not being gimmicks. To differentiate themselves from this clan, they wear their hair longer; their neckties, their phrases, are more picturesque. The only criticism they fear is the accusation that they fear criticism, that they are trying to make themselves as gimmicks are. Not so Vincent Lopez, famed jazzbo. Music, he says, should ape business. Orchestras should have labels, price tags; the labels should stand for quality....
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