Entrepreneurs: Foreground Music, Please

Muzak and other forms of background music have been a part of the American office scene for a half-century, partly in the belief that music soothes people into working more efficiently. But all of it sounds pretty much alike, and some of it, in fact, can lull people to sleep. Now two Washington State entrepreneurs, Michael Malone and Mark Torrance, have selected different kinds of music for different kinds of situations. They call it foreground music. Malone's firm, Audio Environments of Seattle, this year expects sales of $15 million.

Currently there are 16,000 Audio Environments clients, including dentists, the U.S....

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