Edward Brennan went to work for Sears, Roebuck in 1956 as a salesman in the men's clothing department of the Madison, Wis., store. But he was not the kind of per son who would spend much time amid shirts and socks. Last week Brennan became Sears' president, chief operating officer and heir apparent to Chairman Edward R. Telling, 65, who is due to retire in December 1985. As head of the large merchandising group for the past four years, Brennan, 50, developed the successful strategy for sprucing up Sears' stodgy image by introducing new store designs and more big-name...
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