Street Smarts

Tips from a top dealmaker

When Mark McCormack, a well-known business manager of sports figures and a self-made millionaire, gave guest lectures at Harvard Business School in the late 1960s, he sensed in the students' questions an academic naivete about business. He thought they needed "street smarts." Now McCormack has helped out by writing What They Don't Teach You at Harvard Business School (Bantam; $15.95), a potpourri of tips for anyone who works for a company, runs one or wants to.

A lawyer who started out in 1960 as Arnold Palmer's manager, McCormack, 53,...

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