Computers: A Giant Flexes Its Muscles

IBM throws a splashy dealer party to launch new products

When IBM introduced its first personal computer about three years ago, it rented a suite in Manhattan's Waldorf-Astoria for a low-key presentation to a few hundred industry specialists and the press. Since then, nearly 1 million PCs have been sold, and the machine has become the recognized industry standard. So when the computer's third birthday came around last week, IBM took over the 1,620-room Loews Anatole Hotel in Dallas and invited 2,400 dealers, software publishers and industry consultants to show off its new personal computer.

The atmosphere was more Big D than Big...

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