Sport: Your Ticket to the Games

New technology and good old Jim McKay to tell the story

Ah, yes, those five interlaced rings, the stirring 70-year-old symbol of Olympic unity and international brotherhood. Not quite. Look closer. The three uppermost circles have been transformed into the letters a, b, c, and they are linked arm in arm with the lower two. ABC's logotype for the Sarajevo Games is more than just clever corporate iconography; it symbolizes the union between television and the Olympics, a continuing love affair between technology and the athletes it covers. It is a match made in...

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