The Presidency: The Art of Poitical Insult

Presidential Aspirant Fritz Rollings last week referred to his fellow presidential aspirant John Glenn as "this joker." Among the political cognoscenti that may have been the second biggest story of the week, outranked only by British Prime Minister Margaret Thatcher's electoral tidal wave. Invective can be hazardous on the hustings in these timorous days.

Speaker Tip O'Neill has called President Reagan "Herbert Hoover with a smile," and Reagan has branded Challenger Fritz Mondale "Vice President Malaise." But those were gentle epithets delivered with a velvet glove and a twinkling eye. Since we...

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